One element which many website developers forget to include in their initial designs for a local business website is the real world surrounding the client’s business.  In order to help conversions (phone calls, walk-ins, etc.) a website designer should get some information about the physical world surrounding the client. Here are just some examples: If …

Continue reading Factoring In Neighboring Businesses In Web Design

If a business is expanding or just wishes to reach new audiences, it needs some flexibility in the design to be attractive the search engines for “organic” rankings.  Additionally it needs to have other design elements in order to increase the odds of being found and being deemed trustworthy by both the search engines and …

Continue reading Designing New City Specific Pages For A Local Business

One of the frustrating things that a web designer, web administrator, webmaster or internet marketer and advertiser has to deal with when crossing industries is to “switch gears” mentally and serve totally different markets and needs in the same city.  The marketer, in particular, has the biggest challenge because he/she needs to be more flexible …

Continue reading Same Person, Same Town – 4 Different Calls To Action

Even the highest-end types of local white collar professional offices’ websites have one thing in common with the blue collar companies’ websites:  they want their phones to ring with new clients or customers.  Unlike a local pizza shop, which can run a “special” or some other price incentive promotion, higher end professionals – especially ones …

Continue reading Subtle Ways To Make A Professional Office’s Website Generate Phone Calls

Many locally-owned, sole proprietor businesses which focus on trades such as plumbing, roofing and other similar services often don’t offer the advanced elements of a website.  One of the reasons is that, in their worlds, the nature of change must be more stringent and doesn’t change its core principles dramatically each year.  While there are …

Continue reading Local Trade Company Website Enhancements

One of the bigger challenges for local businesses is to set up a website that can keep up with dynamically-changing inventory.  In the case of high-margin used cars, this is a problem in a major city like Dallas because people will be searching for various phrases to find what they THINK they want. For example, …

Continue reading Setting Up A Static Web URL Structure For Changing Inventory

Many Dallas Fort Worth businesses have a hidden problem regarding their websites.  When they outsourced their web development they knew that they needed relevant content on the website.  Often this involves article content around the various subjects and/or the inclusion of images and sometimes even videos. The problem occurs is when the web design/development teams …

Continue reading Duplicate Content On Other Sites

If you plan on attempting to gain traffic for a competitive local industry through search engine marketing, either by search engine optimization (SEO)/organic rankings or by pay-per-click (PPC) online advertising, then consider investing some time up front for keyword research.  Even if you don’t plan to ever pay for SEO services or PPC services (like …

Continue reading Keyword Research For Competitive Local Areas

One of the big problems in Dallas Fort Worth is that when people move into new suburbs, the local businesses (especially newer ones) want to get their name in front of everyone there.  How this currently is done, however, is “fragmented”… at best! People may use online pay-per-click advertising (and often get overcharged), attempt to …

Continue reading Local Lead Generation Sites In The Dallas Fort Worth Suburbs

This is the first of several posts about Dallas Fort Worth area business websites, and their associated web properties (e.g. social media pages, YouTube channels, LinkedIn company pages, classified ads), on how to improve the likelihood of their getting exactly what they want: New customers or clients that found the business of their own efforts …

Continue reading An Overlooked Area When Redesigning A DFW Business Website